《2025超市现场制售食品发展现状与发展路径研究报告》发布

Core Insights - The report by the China Chain Store & Franchise Association (CCFA) indicates that the market size for on-site food production in supermarkets has surpassed 100 billion yuan, with top supermarket companies achieving sales proportions of 10% to 20%, making it a core growth driver after fresh produce [1][2] - The industry faces multiple challenges, including chaotic classification standards, high cost pressures, and a shortage of professional talent, necessitating a shift from "traffic generation thinking" to "systematic operation" for sustainable competition [1] Market Dynamics - The report reveals three market segmentation patterns for on-site food production, with cities like Beijing, Shanghai, Guangzhou, and Shenzhen having an instant retail penetration rate exceeding 50%, focusing on high-margin products like roasted chicken, baked goods, and sushi [2] - In key cities such as Zhengzhou and Xi'an, on-site food production has become a "main battlefield," utilizing sensory marketing to enhance the shopping experience and linking fresh produce and private label sales [2] - In lower-tier markets, instant retail accounts for less than 10%, with supermarkets primarily focusing on basic fresh produce, while on-site food production serves as a supplementary role for family meals, characterized by simplified categories and practical functions [2] Recommendations - To address the challenges facing the industry, CCFA recommends accelerating the establishment of an industry standard system and formulating guidelines for the classification and statistics of supermarket on-site food production [2]