Lionsgate Studios Corp.(US:LION) Yahoo Finance·2025-12-29 10:24Group 1 - Lionsgate Studios Corp. (NYSE:LION) experienced a significant increase of 12.03% week-on-week, reaching a new 52-week high during the Christmas season despite the absence of new catalysts [1][3] - The company has partnered with FreeWheel to manage all advertisements on its FAST channels in the US, enhancing the accessibility of its premium inventory to advertisers [1][2] - The integration with FreeWheel allows programmatic buyers to access Lionsgate's inventory, including specific channels like the 50 Cent Action Channel, through the FreeWheel SSP [3] Group 2 - The partnership with FreeWheel is seen as a strategic move to leverage targeted premium offerings, making Lionsgate's channels more appealing to advertisers seeking high-quality content [3]