Xin Lang Cai Jing·2025-12-29 10:54Group 1 - Moutai has set its marketing focus for 2026 on consumer-centric strategies and market-oriented reforms to ensure fair and quick access to its products [1][2] - The company aims to enhance service levels, improve channel ecosystems, and achieve a balanced supply-demand relationship [1][2] - Wuliangye is navigating a deep adjustment period in the liquor industry, emphasizing the need to balance short-term and long-term strategies while ensuring reasonable returns for distributors [3] Group 2 - Shanxi Xinghuacun has launched the first "Old Workshop Tavern" as part of its "Baijiu+" ecosystem, expanding its restaurant offerings to cover various consumer scenarios [4] - Zunyi has been awarded the title of "Chinese Sauce-flavored Baijiu Industry Landmark," highlighting its significance in the industry [5] - The establishment of the Renhuai Baijiu Industry Science and Technology Service Team aims to provide comprehensive support across the entire baijiu production chain [6] Group 3 - The craft beer sector is experiencing a decline among younger consumers, with a 10.3% drop in sales and a 7% decrease in purchase rates among the 21-34 age group since 2019 [6] - Generation Z consumers prioritize flavor and natural ingredients, showing a preference for experiential venues over traditional beer bars [6]