存量改造与首店经济驱动北京零售市场提质升级

Group 1 - The core viewpoint of the report indicates that the Beijing retail market is experiencing a small peak in supply, driven by stock renovations and the first-store economy, leading to market quality upgrades [1][2] - In the fourth quarter, the leasing demand in the office market remains dominated by traditional advantageous industries, with the TMT sector accounting for nearly 45% of transactions over the past five years, particularly driven by the rapid growth in artificial intelligence [1] - By the end of 2028, the Beijing Grade A office market is expected to see an additional supply of 1.879 million square meters, with 1.26 million square meters set to be completed in 2026, primarily in the Central Business District, Tongzhou, and Wangjing-Jiu Xianqiao areas [1] Group 2 - In the fourth quarter, five quality commercial projects opened in Beijing, with the Tongzhou Wanfujing Well Town project breaking traditional outlet limitations by integrating various consumer experiences [2] - The report highlights that in 2025, a total of 13 quality projects will open in Beijing, adding over 1.1 million square meters of retail space, while several old projects will be upgraded and re-enter the market [2] - The first-store economy is gaining momentum, with various flagship stores and new brand entries activating regional consumption potential, such as the introduction of Chili's first store in Beijing and flagship stores for Lululemon and GAGA [2]