Core Insights - The article emphasizes that a single product must leverage scientific authority and solid product strength to transition from a fleeting trend to a recognized "annual blockbuster" in the new tea beverage market [1][2] Group 1: Product Performance - The "Slim Green Bottle" fruit and vegetable tea from Nayuki has achieved cumulative sales exceeding 20 million cups and ranks first in both brand sales and repurchase rates [1] - The product has been awarded the title of "Annual Blockbuster Beverage" in the 2025 New Consumption and New Economy Awards hosted by Caijing [2] Group 2: Health Trend and Certification - The health trend in the tea beverage industry is not new, but the "Slim Green Bottle" distinguishes itself by introducing the "low GI" (glycemic index) concept, which has a clear threshold in food science [2] - The product has been recognized as the first fruit and vegetable tea to receive a low GI certification from global consulting firm CIC, marking a significant shift from brand claims to third-party validation [2] Group 3: Nutritional Innovation - The product utilizes D-allulose as a core sweetener, which has only 10% of the calories of sucrose and a very low glycemic effect, achieving a balance between reduced sugar and taste [3] - It follows the "rainbow diet" principle, incorporating 3-10 types of fresh fruits and vegetables, thus providing a rich source of dietary fiber and vitamins, aligning with the Chinese Nutrition Society's recommendation of 500g of fruits and vegetables daily [3] Group 4: Strategic Development - The success of the "Slim Green Bottle" is part of Nayuki's systematic efforts in the health sector over the past decade, evolving from the introduction of the "tea + soft European bread" model to advocating for sugar-free options and participating in nutrition grading trials [4] - The low GI certification of the "Slim Green Bottle" represents a core implementation of Nayuki's "Natural Nutrition+" initiative, showcasing the brand's commitment to scientific research and authoritative validation in health innovation [4]
奈雪健康赛道十年结硕果:“瘦瘦小绿瓶”成为行业首款获低GI证书的蔬果茶
Cai Jing Wang·2025-12-29 11:12