Xin Lang Cai Jing·2025-12-29 11:21Core Viewpoint - The article discusses the challenges faced by the Weipai brand under Great Wall Motors, highlighting the frequent leadership changes and the ongoing struggle to establish a successful high-end automotive brand in China since its inception in 2016 [1] Group 1: Leadership Changes - Weipai has undergone its tenth leadership change in eight years, which is notably high within the industry [1] - Zhao Yongpo, the general manager of the Haval brand, has been appointed as the CEO of Weipai, indicating a strategic internal adjustment [1] Group 2: Brand Development Challenges - The founder of Great Wall Motors, Wei Jianjun, acknowledges the difficulty in creating a successful automotive brand, emphasizing the complexity of managing a comprehensive operational system [1] - Despite many companies aspiring for high-end branding, there has yet to be a successful precedent for Chinese brands in this domain [1]