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Core Viewpoint - The rise of rose salt as a trendy seasoning has been marred by health risks due to heavy metal contamination, highlighting multiple concerns in the influencer-driven food market [1][3]. Group 1: Marketing and Consumer Psychology - The popularity of rose salt is driven by effective marketing that taps into consumer psychology, emphasizing its "natural" and "mineral-rich" qualities [2]. - The unique pink color of rose salt appeals to the aesthetic preferences of consumers, transforming it into a social media symbol rather than just a seasoning [2]. - The marketing narrative surrounding Himalayan salt exploits consumer anxieties about industrial food, leading to misconceptions that higher prices equate to better nutrition [2]. Group 2: Health Risks - Rose salt does not meet national standards for edible salt, particularly in terms of color and purity, posing significant health risks [3]. - The high levels of heavy metals such as lead and arsenic in rose salt can lead to serious health issues, including potential damage to the nervous system and kidneys [3]. - Rose salt lacks the necessary sodium chloride content to be classified as edible salt and contains numerous insoluble impurities, which may increase the metabolic burden on the kidneys [3]. Group 3: Regulatory Issues - The recent food safety concerns reveal regulatory gaps, particularly in cross-border e-commerce, where differences in food standards are exploited by sellers [4]. - Some merchants import rose salt under the guise of "industrial salt" to bypass national food safety regulations, subsequently selling it as food [4]. - E-commerce platforms categorize rose salt as "imported seasoning" or "health products," allowing sales without proper safety certifications, while misleading marketing claims proliferate [4]. Group 4: Recommendations for Safety - Regulatory bodies need to enhance food safety regulations for cross-border e-commerce, clarifying the distinction between industrial and edible salt [5]. - E-commerce platforms should enforce stricter product labeling requirements and eliminate misleading advertising practices [5]. - Consumers are encouraged to prioritize standard-compliant, affordable salt options over trendy products, focusing on scientific understanding rather than marketing allure [5].