Society Pass Incorporated (Nasdaq: SOPA) and Thoughtful Media Group Incorporated

Core Insights - Society Pass Incorporated is launching TMG Social, a live commerce platform aimed at capturing a share of the projected $90 billion Southeast Asian social commerce market [1][4] - TMGX aims to achieve a revenue target of $10 million in 2026 from its TMGX Social business unit, leveraging a network of over 10,000 influencers [5][6] Industry Overview - Live commerce has evolved into a significant sales engine in Southeast Asia, with platforms like TikTok, Shopee, and Lazada connecting brands with consumers [4] - Social media influences up to 60% of online purchases in countries like Thailand and Vietnam, indicating a strong trend towards social commerce [6] Company Strategy - TMGX focuses on core sectors such as fast-moving consumer goods, beauty and wellness, personal care, and food and beverage, utilizing its expertise to drive revenue growth [5] - The company employs a data-driven approach to track gross merchandise value for sales campaigns, enhancing performance and transparency for brands [5] TMG Social Features - TMG Social offers shoppable posts, livestream shopping, hashtag challenges with shopping features, and a creator marketplace to facilitate influencer marketing [5][9] - The revenue model includes flexible pricing structures, allowing clients to choose between campaign-based or retainer fee models, and incorporates a commission-based approach for livestreaming events [9]