以内容创新重塑直播电商，美ONE致力于打造值得信赖的百年渠道品牌

Core Insights - The article highlights the success of 美ONE as a significant player in the live e-commerce industry, recognized for its innovative approach and impact on consumer behavior, earning the title of "Annual Industry Influence Brand" in 2025 [1] - 美ONE's growth exemplifies the theme of "New Trends and Value Coexistence," showcasing its role in both capturing new consumer trends and building a sustainable value ecosystem [1] Group 1: Company Overview - Founded in 2014, 美ONE is a live e-commerce company that prioritizes content as the core driver connecting brands and consumers [2] - The company launched the "BA Influencer Project" in 2016, leading to the creation of the "Li Jiaqi Live Room," which became one of China's most recognizable personal live IPs by 2018 [2] - 美ONE has developed a diverse live streaming matrix, including various themed channels to reach different consumer demographics effectively [2] Group 2: Content Ecosystem - Beyond live e-commerce, 美ONE has established a rich content IP matrix, including "Li Jiaqi Classroom" for product knowledge, and "Naiwa Family" IP, which extends its influence from online to offline [3] - Other initiatives like "All Girls' OFFER" and "All Girls' Happy Market" further enhance its content ecosystem, bridging online and offline experiences [3] Group 3: Brand Empowerment and Trust - The Chinese live e-commerce industry is transitioning from rapid growth to a focus on trust and compliance, with 美ONE evolving from a sales channel to a brand partner [4] - 美ONE collaborates with nearly 7,000 brands across various categories, emphasizing support for domestic brands through professional selection and content co-creation [4] - The company plans to launch its own brand "美ONE优选" in 2024, aiming to explore deeper supply chain value while providing high-quality products [4] Group 4: Future Outlook - 美ONE aims to continue its strategy of "Quality Live Streaming," aspiring to become a trusted century-old channel brand through ongoing content innovation and professional services [5] - By integrating "content innovation, professional services, trust building, ecological empowerment, and compliance," 美ONE demonstrates that live e-commerce can evolve into a sustainable business infrastructure [6] - The company's journey reflects the theme of "New Trends and Value Coexistence," emphasizing continuous content innovation and building trust with consumers and brand partners [6]