从“首店打卡”到“全球创研”，上海商业升级新图景

Core Insights - The "first store economy" is thriving in Shanghai, contributing to a vibrant consumer market and setting a strong foundation for the city's commercial growth in the new five-year plan [1][2]. Group 1: First Store Economy - Shanghai has seen a surge in new store openings, with 848 new first stores established from January to October this year, including 13 global and Asian first stores [3]. - The restaurant sector is a significant contributor, accounting for nearly 60% of new openings, with 498 new restaurants [3]. - Notable openings include Haidilao's first casual dining hotpot in Shanghai and the Sam's Club store in Pudong, which features extensive electric vehicle charging facilities [2][3]. Group 2: Foreign Investment and R&D - The Shanghai Municipal Commission of Commerce has introduced regulations to encourage foreign R&D centers, categorizing them into conventional, global, and open innovation platforms [4]. - By September 2025, Shanghai aims to have 1,060 multinational regional headquarters and 631 foreign R&D centers, making it the most concentrated city for such institutions in mainland China [4]. - Foreign companies are increasing R&D investments in China to better connect with local consumers and leverage the country's complete industrial and supply chain [5]. Group 3: Innovation and Market Dynamics - The establishment of foreign R&D centers in Shanghai is seen as a way to attract high-end talent and drive technological innovation, contributing to the city's commercial vitality [6]. - Companies like Veolia have successfully integrated local R&D with global operations, showcasing a model of "China R&D, global sharing" [5].