Xin Lang Cai Jing·2025-12-29 12:28Core Viewpoint - The article discusses the aggressive capital strategy of He Jianfeng, the son of Midea Group's founder, following his departure from the board of Midea Group. He Jianfeng has made significant investments in the home furnishing sector and is now pursuing a major acquisition of a digital marketing company, which raises concerns due to the lack of performance guarantees in the deal [1][24]. Group 1: Acquisition Details - Baida Qiancheng plans to acquire 100% of Xiamen Zhonglian Century Co., Ltd. through a combination of issuing shares and cash payments, aiming to enhance its marketing capabilities [4][27]. - The projected revenue for Zhonglian Century in 2024 is 1.382 billion, while Baida Qiancheng's revenue for the same period is only 739 million, indicating a significant disparity in size [4][27]. - The acquisition lacks performance commitments and impairment compensation clauses, which are typically considered safety nets in mergers and acquisitions [4][29]. Group 2: Financial Performance and Concerns - Baida Qiancheng has reported substantial losses over the past three years, with net losses of 186 million in 2023, 393 million in 2024, and 68 million in the first three quarters of 2025 [11][35]. - The company has made significant asset impairment provisions totaling 644 million over three years, raising questions about the management of its financial health [13][37]. - The company has faced scrutiny regarding its large provisions for bad debts and inventory write-downs, which have contributed to its ongoing financial struggles [38][40]. Group 3: Strategic Moves in Home Furnishing Sector - He Jianfeng has made substantial investments in the home furnishing industry, including acquiring a controlling stake in Gujia Home and investing in Sofia [19][45]. - The acquisition of a 29.42% stake in Gujia Home was valued at 8.88 billion, with plans for further capital increases to solidify control [19][45]. - The strategic focus on home furnishings reflects a shift in He Jianfeng's investment strategy, moving away from the entertainment sector where Baida Qiancheng has struggled [19][43].