上海南京路商圈30余家商户将跨年营业，豫园灯会将亮灯36天

Group 1 - Huangpu District is launching a series of consumer promotion activities themed "Celebrating New Year in Huangpu," covering from late December to early March, coinciding with key festivals like New Year's Day, Spring Festival, and Lantern Festival [1] - The Nanjing Road shopping district will host the event "Nanjing Road Welcomes the New Year," integrating online and offline resources, offering millions in consumer vouchers, and extending operating hours of over 30 merchants until the early hours of the next day [2] - The Yuyuan shopping area will introduce New Year’s Eve dinner gift boxes from several renowned brands, and the Yuyuan Lantern Festival will take place from January 26 to March 3, 2026, featuring themed light displays [5] Group 2 - The Huaihai Road-New World shopping district is celebrating its 125th anniversary with a narrative plan that includes themed consumer activities and artistic installations from late December 2025 to mid-February 2026 [7] - The Huangpu District Cultural and Tourism Bureau is innovating with the "Happy New Year in Huangpu" series, including a month-long "Ride to Celebrate the New Year" event and various street performances to enhance the festive atmosphere [9] - The Huangpu District Commerce Committee is implementing the "Spring Initiation Huangpu" consumer voucher program, focusing on New Year's Day and the Spring Festival, providing discounts and incentives in key shopping areas [9]