莞货如何闪耀全球？出海新“战法”来了

Core Viewpoint - Dongguan is transitioning from "product output" to "brand output" in response to changes in the global trade landscape, aiming to promote "Dongguan manufacturing" internationally [1][6]. Group 1: Event Overview - The "Three Hundreds" Dongguan Goods Overseas Brand Promotion Launch Ceremony took place on December 29, 2025, organized by the China Council for the Promotion of International Trade Dongguan Committee [1]. - The event's theme, "Hundreds of V exploring Hundreds of Enterprises, Dongguan Goods Global Tour," aims to showcase the innovative strength and quality of Dongguan manufacturing through a collaborative model involving "hundreds of chambers of commerce, influencers, and well-known enterprises" [1]. Group 2: Brand Development and Market Expansion - Yin Jiqi, President of the Dongguan Leather Shoe Industry Association, shared experiences in brand building and market expansion, highlighting the transformation of his company, Dibao Shoes, from a small workshop to a brand exporting to dozens of countries [3]. - Dibao Shoes is embracing changes by utilizing live streaming, collaborating with cross-border influencers, and establishing overseas social media accounts to showcase the quality and design of Dongguan footwear [3]. Group 3: Digital Marketing and Sales Growth - The integration of "manufacturing hard power + communication soft power" has led to a significant increase in brand awareness, with online sales currently accounting for approximately 40% and expected to rise to 70% [5]. - Influencer Zein emphasized the shift in perception of Dongguan from a "world factory" to a hub of aesthetic manufacturing, aiming to tell the story of Dongguan goods through engaging content creation [5]. Group 4: Role of Influencers and Future Plans - A group of influencers received the "Dongguan Goods Overseas Brand Ambassador" certificate, tasked with promoting Dongguan brands from diverse perspectives [8]. - The event will focus on key industries such as 3C electronics, apparel, furniture, toys, and smart equipment, organizing influencers to visit enterprises and create content for global dissemination [8]. - The Dongguan Trade Promotion Council will leverage its resources to eliminate trade barriers and facilitate ongoing connections between enterprises and new media [8].