零跑朱江明：一汽入股但会保持控制权，机器人很热，但要看投入产出比

Core Insights - The article discusses the 10th anniversary of Leap Motor, highlighting the company's technological achievements and future plans, including the launch of the D19 and D99 models, which aim to provide a luxurious experience at an affordable price [2][20] - The strategic partnership with FAW is emphasized, which is expected to enhance Leap Motor's risk resilience while maintaining control by the founding team [10][30] Group 1: D Series Models - The D series is positioned as a flagship line, aiming to elevate the brand's image while maintaining a cost-effective pricing strategy, with prices ranging from 250,000 to 300,000 yuan [8][26] - Leap Motor emphasizes that despite the higher price point compared to previous models, the quality and value proposition can compete with vehicles priced between 500,000 and 1,000,000 yuan [8][26] - The D series is not just a product but a part of a broader strategy to enhance user experience and service quality, with a focus on continuous improvement in marketing and service systems [27] Group 2: Strategic Partnership with FAW - The partnership with FAW is a significant move, marking a collaboration between a state-owned enterprise and a new energy vehicle manufacturer, which raises questions about control and governance [10][28] - Leap Motor's CEO emphasizes the importance of maintaining control by the founding team, ensuring that the company remains stable and resilient against market fluctuations [12][30] - The investment agreement with FAW includes provisions to prevent the latter from seeking a controlling stake, reinforcing the founding team's leadership role [12][30] Group 3: Approach to New Technologies - Leap Motor adopts a pragmatic approach towards emerging technologies like AI and robotics, focusing on a three-year return on investment criterion before committing to significant expenditures [13][31] - The company is cautious about investing in technologies that do not provide immediate consumer value, preferring to conduct preliminary research rather than large-scale investments [15][33] Group 4: International Expansion - Leap Motor is leveraging its partnership with Stellantis to accelerate its international expansion, with a focus on local manufacturing and supply chain integration [34][36] - The company has successfully sold over 300 vehicles in Hong Kong within three months, indicating strong market acceptance [34][35] - Currently, Leap Motor operates over 700 stores globally, benefiting from Stellantis' established supply chain and marketing networks [35][36]