2025年土拍：央国企表现突出 杭州、北京和上海出让金均超1400亿元

Core Insights - The land supply attitude in domestic cities has shifted, moving away from a "booming" land auction market to a more cautious approach, influenced by various factors including government policies promoting real estate supply-side reforms [1][6][12] - A significant decline in land supply metrics has been observed, with a total of 300 cities releasing land, and a 15.8% year-on-year decrease in planned construction area [7][8] Land Supply Trends - The total planned construction area for land transactions from January to November 2025 is 420 million square meters, down 15.8% year-on-year, with residential land transfer revenue at 1.8 trillion yuan, a decrease of 6.0% [7][8] - The decline in land supply is more pronounced in first-tier cities (down 24.6%) compared to second-tier cities (down 4.8%) and third/fourth-tier cities (down 21.6%), leading to an overall decrease of 18.1% across 300 cities [8][9] Auction Dynamics - Despite the overall decline in land supply, there remains strong bidding interest for core quality land parcels in first and second-tier cities, particularly in cities like Hangzhou, Chengdu, and Xi'an [9][10] - The average premium rate for land auctions is low at 3.1%, with a 19% year-on-year decrease in land transfer revenue, indicating weaker bidding in lower-tier cities [9][10] Corporate Land Acquisition Behavior - Real estate companies are exhibiting more cautious land acquisition strategies, with state-owned enterprises and local state-owned enterprises being more active in the market [10][11] - Among the top 100 land-acquiring companies, 80 are state-owned or local state-owned enterprises, with the top 20 companies accounting for 66.7% of total land acquisition, an increase of 11.8 percentage points from the end of 2024 [10][11] Market Outlook - The new housing market is expected to face reduced pressure, but competition in core urban areas may intensify due to concentrated land auction timings [11][12] - The land market is anticipated to continue with a "reduced quantity and improved quality" strategy, with a focus on stabilizing the real estate market and controlling supply based on local conditions [12]