小雪具店撬动大市场：乌鲁木齐“冰雪经济”新玩法

Core Insights - A snow equipment store in Wuxi Gully, Urumqi County, is innovating the traditional ice and snow consumption model by utilizing an "online traffic + offline precise delivery" approach [2] - The store, owned by a seasoned snow enthusiast, has achieved an average weekend foot traffic of 100 to 200 people within just half a month of opening, attracting many customers from outside the region [2] - The business leverages short video platforms to break geographical limitations and connect with snow enthusiasts nationwide, showcasing the new vitality of Xinjiang's ice and snow industry driven by digital empowerment [2]