“文化引擎”赋能，长城汽车在全球化中寻求差异化破局

Core Insights - The Chinese automotive industry is entering a strategic opportunity period to transition from a major automotive nation to a strong automotive power during the "14th Five-Year Plan" [2] - Great Wall Motors is focusing on "cultural empowerment" as a development model, differentiating itself from competitors who emphasize configuration parameters and price [2] - The company aims to integrate China's rich historical and cultural resources into modern industrial product design, technology philosophy, and brand narrative [2] Group 1 - Great Wall Motors plans to make 2025 its "Cultural Year," drawing inspiration from historical elements like the Dujiangyan irrigation system for its new energy power architecture [2] - The company is transforming artistic elements from Dunhuang into distinctive vehicle colors and design language, aiming to infuse automotive technology with cultural depth and emotional value [2] - This "technology + culture" dual-driven strategy breaks traditional automotive manufacturing paradigms and offers a new value dimension for Chinese automotive brands in global competition [2] Group 2 - Great Wall Motors is evolving from "product export" to "ecosystem export," and is now exploring "cultural export" [3] - The company's global strategy, including the launch of a factory in Brazil, emphasizes exploration and integrity, which helps build trust in local markets [3] - The narrative of Great Wall Motors is shifting from "cost-performance advantage" to "resonance of value and culture" in its global communications [3]