行业价格战拖累经销商？东安控股确认旗下两家保时捷门店停业

Core Viewpoint - The situation regarding the suspected "runaway" of Porsche's Zhengzhou dealership continues to escalate, with multiple stores halting operations and employees facing significant uncertainties [1][10]. Group 1: Store Operations and Employee Status - Dong'an Holding Group confirmed the suspension of operations for Zhengzhou Zhongyuan Porsche, Guiyang Mengguan Porsche, and Zhengzhou Dongjin Volkswagen stores, placing all employees on standby with an undetermined reopening date [3][10]. - Employees' salaries will be downgraded to the local minimum living standard during the suspension, with overdue wages expected to be paid within 60 days, potentially delaying payments until after the 2026 Spring Festival [6][12]. Group 2: Customer Impact and Dealership Background - Customers who paid deposits, those who recently took delivery without vehicle certificates, and clients with prepaid services are now in difficult situations due to the sudden closure [4][10]. - The Guiyang Mengguan Porsche center, which opened on September 20, 2023, is one of only two authorized dealers in Guiyang, highlighting the significance of its abrupt operational halt [4][10]. Group 3: Company Financial Performance - Dong'an Holding Group attributed the sudden closure to operational difficulties caused by price wars in the automotive industry [8][14]. - Porsche's global revenue for the first three quarters decreased by 6% to €26.86 billion, with operating profit plummeting 99% to €4 million compared to €4.035 billion in the same period of 2024 [8][14]. Group 4: Brand Response and Future Plans - Porsche China issued an apology, emphasizing consumer rights and cooperation with authorities regarding the Zhengzhou dealership, but did not address the situation of the Guiyang center [6][12]. - Porsche plans to reduce its sales outlets in China to around 80 by 2026 and will gradually cease operations of its self-built charging network starting March 1 of the following year [12].