禾芯动力发布全球品牌战略 从产品出海到产业出海

Core Insights - HeXin Power, an agricultural robotics innovation company, launched its global brand strategy in Beijing, aiming to redefine the future of global agriculture with Chinese intelligence [1] - The company emphasizes not only product export but also technology, standards, and industry export, leveraging China's leading capabilities in industrial manufacturing and artificial intelligence [1] Group 1: Company Strategy - HeXin Power has established a closed-loop system of "global demand insight - localized R&D - industrialization" to meet global market needs [1] - The company is conducting scenario-based experiments domestically and has set up experimental bases and joint projects in Nigeria, Egypt, and the Netherlands [1] Group 2: Industry Perspectives - Experts suggest that the globalization of agricultural robotics requires a combination of local characteristics in business models and collaboration with upstream and downstream partners [2] - The current global landscape has minimal information disparity, necessitating effective data collection and local R&D centers to align with local standards [2] - There is a consensus among industry professionals that Chinese agricultural robotics companies should adopt a global perspective and localized strategies to transition from "Made in China" to "Intelligent Manufacturing in China" [2]