豪宅火了！深圳三大顶豪揽金近300亿元 广州有买家从看房到全款刷卡仅用48小时

Core Insights - The luxury real estate market in first-tier cities, particularly in Shenzhen and Guangzhou, has shown remarkable resilience in 2025, with significant sales figures reported in the fourth quarter [1][2]. Shenzhen Market Performance - Three major luxury projects in Shenzhen collectively achieved nearly 300 billion yuan in sales, with the opening of China Merchants Xinyue Bay generating over 100 billion yuan in just two hours [2][5]. - The average transaction price for units in Xinyue Bay reached 84.36 million yuan, with the highest unit price setting a new record for non-villa residential properties in first-tier cities at 38,000 yuan per square meter [2][5]. - The successful sales of these luxury projects have revitalized the second-hand luxury housing market in the Shenzhen Bay area, which had previously seen stagnant transactions [5][6]. Guangzhou Market Performance - Guangzhou's luxury market also performed strongly, with over 6,000 "ten-million-level" luxury homes signed from January to October, marking a year-on-year increase of approximately 42% [7][9]. - The Poly Yuexi Bay project in Tianhe District achieved a sales amount of 11.089 billion yuan, making it the top-selling project in Guangzhou for the year [8][9]. - The market is shifting from a "demand-driven" to an "improvement-driven" model, with high-net-worth individuals viewing premium properties in core locations as essential assets [9][10]. Future Outlook - The luxury market in Shenzhen is expected to see continued supply growth, with six new luxury projects set to launch in core areas, totaling over 1,500 residential units [6]. - In Guangzhou, nearly ten high-end projects are anticipated to enter the market, further enriching the luxury property landscape [9][10]. - The influx of new supply is expected to stimulate the luxury market, attracting both local and external high-net-worth individuals [10].