经销商再现“跑路” 保时捷在华渠道体系正经历阵痛

Core Viewpoint - The sudden closure of Porsche dealerships in Zhengzhou and Guiyang has raised concerns about the financial stability of the authorized dealers and the impact on consumers [1][2][3] Group 1: Incident Overview - Multiple reports on social media indicated that the Zhengzhou Zhongyuan Porsche Center abruptly closed, with vehicles removed and staff unreachable [1] - Porsche China acknowledged the situation and stated they are cooperating with police and relevant authorities to investigate [1][2] - The Zhengzhou Zhongyuan Porsche Center's parent company, Dong'an Holdings Group, announced the suspension of operations for multiple dealerships due to operational difficulties [2][3] Group 2: Financial and Operational Context - Dong'an Holdings Group experienced a management change shortly before the incident, with the departure of the general manager [2] - The Zhengzhou Zhongyuan Porsche Center's closure is suspected to be linked to a cash flow crisis, with local authorities advising consumers to seek legal recourse [2][3] - Porsche's dealer network in China is set to shrink from 120 to 80 by the end of 2026, reflecting a broader trend of dealership closures [3][4] Group 3: Sales Performance and Market Challenges - Porsche's sales in China fell by 26% year-on-year in the first three quarters, leading to a 99% drop in overall operating profit [5][6] - The brand's reliance on traditional fuel vehicles and slow adaptation to electric vehicle trends has contributed to its declining market position [5][6] - Increased competition from other luxury brands, such as Maserati, has pressured Porsche's pricing and sales strategies [5][6]