2025年度推荐榜——饮品类 创新之作喜茶“茶特调”系列

Core Insights - The article highlights the launch of a new product category "Tea Special Mix" by Heytea in August 2025, emphasizing the focus on tea as the main ingredient in new tea beverages [2] - The new product line aims to enhance the consumer experience by showcasing the flavor structure and drinking methods of high-quality tea, developed under Heytea's standards [2] - The success of the initial products, such as "Snow Hair Jasmine Peach" and "Qilan Apple Apricot Special Mix," indicates strong market demand and consumer interest [2] Product Development - Heytea's "Tea Special Mix" breaks traditional beverage mixing logic by centering around tea, allowing consumers to clearly perceive the flow and extension of tea flavors in every sip [2] - The innovative combinations of unique ingredients with tea bases, such as "Sauce Aroma White Broken Silver" and "Matsutake Broken Silver Special Mix," have sparked widespread discussion on social media, showcasing the potential for innovation in tea beverages [2] Market Impact - The successful launch and performance of the "Tea Special Mix" series have solidified Heytea's leading position in tea raw material and process research and development [2] - The initiative has prompted the entire new tea beverage industry to return to a deeper exploration of the essence of tea, providing an important pathway for category evolution [2] - Heytea's outstanding market performance and innovative value have led to its selection in the annual industry recommendation list [2]