“草本美学”开辟古城非遗传承新路径

Core Insights - The article highlights the innovative approach of a cultural studio, "Xinyi Zhi Yu," which transforms traditional Chinese medicinal herbs into fashionable accessories and cultural products, appealing to young consumers and merging traditional culture with modern markets [1][2] Group 1: Company Overview - "Xinyi Zhi Yu" is a cultural studio focused on "herbal aesthetics," founded by a pharmacy graduate who aims to present the wisdom of herbs in contemporary forms [1] - The studio offers a variety of products, including bracelets, earrings, and pendants inspired by local medicinal herbs, particularly "Quxiuwai" [1] Group 2: Consumer Engagement - The studio creates an immersive experience for customers, allowing them to not only purchase finished products but also participate in hands-on activities like making sachets and massage tools [1] - This experiential approach meets the deeper consumer demand for emotional connection and cultural participation [1] Group 3: Market Strategy - The studio has established a clear market path, utilizing platforms like Xiaohongshu for online content dissemination, accumulating over 20,000 followers, and attracting customers from various regions [2] - Offline, the studio collaborates with local brand stores and hotels to create a consignment network, enhancing the consumer experience with herbal teas and medicinal snacks [2] Group 4: Product Success - Recent product launches, including New Year-themed items, have shown strong market potential, with the "Mianqie Little Yellow Man" series selling out quickly, indicating a robust demand for the "herbal aesthetics" concept [2] Group 5: Cultural Impact - The studio's practices serve as a vibrant example of revitalizing local intangible cultural heritage, demonstrating that traditional skills can regain vitality through contemporary aesthetic integration [2]