年糕从年货向日常零食转型

Group 1 - The core viewpoint of the article highlights the increasing popularity of rice cake consumption, transitioning from a traditional festive food to a daily snack, particularly through online platforms and innovative products [1][2] - Online platforms are identified as the main arena for the transformation of rice cakes into snack foods, with various creative rice cake products gaining consumer interest, such as colorful rice cakes made with ingredients like mugwort and spinach juice [1] - Traditional rice cake prices remain stable in offline markets, with specific examples including a 500g pack of Ningbo "Yu San Pang" rice cake priced at 6 yuan and local rice cakes at 6 yuan per kilogram, indicating a slight increase in wholesale prices [1] Group 2 - The market for rice cakes is expected to remain active as the Lunar New Year approaches, with traditional rice cakes providing a solid consumer base while innovative products expand snack options [2] - The combination of traditional and innovative rice cake offerings not only provides consumers with more choices but also promotes the diversification and quality enhancement of this traditional food [2]