南北互换过冬推热旅游市场

Group 1 - The winter tourism market in China is experiencing a surge due to the trend of "south-north exchange," where northern residents seek warmth in the south while southern residents travel to the north for snow activities [1][2] - Major ski resorts in northern China have opened earlier this year, with some, like the Xinjiang Keketohai Ski Resort, starting their season on October 12, leading to a 51.6% increase in hotel bookings for the upcoming Spring Festival compared to the previous year [1] - Popular winter travel destinations include Harbin, Mudanjiang, Shenyang, Changchun, Hohhot, and Altay in Xinjiang, with significant interest from southern cities such as Shanghai, Hangzhou, Guangzhou, Shenzhen, and Chengdu [1] Group 2 - The winter tourism experience is diversifying, with new activities such as snow house hot pot, ice fishing, and snow meditation becoming popular, indicating a shift from sightseeing to immersive experiences [2] - Data from Tongcheng Travel shows that the demand for southern travel products has increased significantly earlier this year, with popular routes including Harbin to Sanya and Shenyang to Sanya [2] - The demographic of travelers is evolving, with younger generations, particularly those born in the 1990s and 2000s, increasingly participating in long-term stays in southern provinces, accounting for 26% of travel orders [3] Group 3 - The trend of "wintering" is expanding beyond older generations to include young professionals and families, with a notable increase in flexible travel arrangements that avoid peak periods [3] - The rise of younger travelers reflects a change in lifestyle preferences, with a growing interest in exploring new destinations and experiences, facilitated by the popularity of homestays [3]