丰台区“阅经典·悦丰台”元旦跨界融合活动即将亮相

Core Insights - The article discusses the "Reading Classics, Enjoying Fengtai" and "Longxin Time" events planned for New Year's Day 2026 in Fengtai District, which aim to integrate flower economy and reading culture through various promotional activities [1][2]. Group 1: Event Overview - The events will take place at multiple locations including Wanping City, Wild Garden Bookstore, Yifang Bookstore, and Chaohua Pavilion, creating an immersive experience for citizens to read and buy flowers simultaneously [1]. - The activities will feature cross-industry discounts, old book exchanges, and buy-gift promotions to enhance the reading experience [1]. Group 2: Promotional Strategies - The initiative involves a government-led, enterprise-linked, and market-oriented approach, integrating local flower shops and bookstores to offer three types of promotional activities: mutual exchange upon reaching a spending threshold, buy-gift promotions, and cumulative discounts [1][2]. - Specific promotions include dual coupons for purchasing flowers and books, and reciprocal gifting between flowers and books at participating stores [2]. Group 3: Future Plans - Fengtai District plans to elevate the "Reading Classics, Enjoying Fengtai" initiative from a New Year's event to a regular cultural consumption IP, exploring new cross-industry consumption scenarios [2].