Lululemon founder wages proxy battle to revamp board as struggling leggings retailer seeks new CEO

Core Viewpoint - Lululemon Athletica is facing a proxy battle initiated by its founder Chip Wilson, who aims to revamp the board amid declining sales and a search for a new CEO [1][3]. Group 1: Board and Leadership Changes - Chip Wilson, holding a 9% stake, is nominating three new directors to assist in the CEO search following Calvin McDonald's announcement of his resignation effective January [2]. - Wilson criticized the current board for lacking oversight and a clear succession plan, expressing doubts about their ability to select a new CEO without stronger product experience [3]. - Activist investor Elliott Investment Management, with a $1 billion stake, is also advocating for leadership change, proposing Jane Nielson as a candidate for the CEO position [3]. Group 2: Company Performance and Market Position - Lululemon has struggled with its brand image, losing its "cool" factor and making several fashion missteps, including introducing bright colors that did not resonate with consumers [4][7]. - The company has discounted more merchandise this year than ever before in its 27-year history, indicating significant challenges in maintaining market share against competitors like Alo Yoga and Vuori [7]. - Following the news of Wilson's proxy fight, Lululemon's shares rose by approximately 1%, and earlier in the month, the stock increased by 10% to $208 after McDonald's resignation [8].