情绪经济引爆潮玩新赛道 国产IP用“共鸣”打开全球市场

Core Insights - The article discusses the rise of the emotional economy in China, with a market size projected to reach 2.3 trillion yuan in 2024 and expected to exceed 4.5 trillion yuan by 2029 [2] - The trend of emotional consumption is reflected in the popularity of trendy toys, particularly those associated with emotional expression, such as Crybaby and LABUBU [3][4] - The toy industry is on the verge of surpassing 100 billion yuan, with companies like Pop Mart experiencing significant revenue growth [4][6] Company Performance - Pop Mart reported a revenue of 13.88 billion yuan for the first half of 2025, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [4] - The company aims to achieve a revenue target of 30 billion yuan for the year [4] - Other companies in the sector, such as TOP TOY, are also experiencing rapid growth, with a compound annual growth rate of 67.7% from 2022 to 2024 [6] Market Trends - The global trendy toy market is projected to grow from $20.3 billion in 2020 to $52 billion in 2025, with a compound annual growth rate of 19.8% [6] - The number of registered trendy toy companies in China has surged, with 9,787 new registrations in 2025 alone, surpassing the total for 2024 [6] - The emotional economy is becoming a shared consumer preference among young people globally, influencing the design and marketing of products [8] International Expansion - Pop Mart is actively expanding its presence in international markets, as evidenced by its participation in the Macy's Thanksgiving Day Parade in New York, marking a significant milestone for the brand [10] - The company is focusing on establishing stores in iconic global shopping centers and enhancing product quality and store design to accelerate growth [10] - The emotional connection consumers seek through trendy toys is driving the company's strategy to create a diverse range of consumption scenarios [10]