文旅创新供给点亮百姓生活

Core Insights - The Ministry of Culture and Tourism is implementing policies to lower consumption thresholds and enhance cultural experiences for the public, aiming to provide benefits from the integration of culture and tourism in 2025 [1] Policy and Regulation - The Ministry is focusing on maintaining order in the tourism market by enforcing regulations on ticket sales and improving communication coverage in tourist areas [1] - A year-long campaign against forced shopping has been launched in collaboration with law enforcement and market regulation departments [1] - Measures are being taken to address labor shortages during peak seasons and to expose dishonest entities to protect tourists' rights [1] Consumer Benefits - The Ministry is actively providing subsidies and reducing consumption costs through partnerships with local governments, financial institutions, and platform companies [1] - Over 1 billion yuan in subsidies were allocated during the "5·19 China Tourism Day," with more than 6,000 initiatives launched to lower costs for the public [1] Product Supply and Cultural Offerings - A diverse range of cultural events is being developed to meet public preferences, including innovative "Cultural Tourism+" packages [1] - Initiatives like "Cultural Performances in Commercial Areas" are being implemented to enhance local cultural experiences [1] Intangible Cultural Heritage - The Ministry is promoting the preservation and transmission of intangible cultural heritage, with 3,997 national-level representatives recognized [1] - Digital multimedia methods are being used to document the skills of 2,290 inheritors, ensuring cultural memory is preserved [1] - The integration of intangible heritage with tourism is being encouraged, creating experience bases and developing unique travel routes [1] Cultural Heritage Protection - Significant achievements in cultural heritage protection include the successful application for World Heritage status for sites like the Beijing Central Axis [1] - The number of World Heritage sites in China has reached 60, and new laws are enhancing the legal framework for cultural protection [1] - The intangible heritage protection system is continuously improving, with over 11,000 heritage workshops established, contributing to job creation and cultural enrichment [1]