Netflix vs. Spotify: Which Streaming Giant Is Poised for a Comeback in 2026?

Core Viewpoint - Both Netflix and Spotify have experienced significant stock declines of 25% to 30% since mid-2023 due to disappointing earnings results, but one company is identified as having stronger long-term competitive advantages that may present a better investment opportunity heading into 2026 [1][2]. Company Performance - Spotify's stock fell after its second-quarter earnings revealed a worsening operating margin and negative earnings per share, with further declines following CEO Daniel Ek's resignation and weak fourth-quarter guidance [4]. - Netflix's stock also declined after its second-quarter earnings, as management indicated that strong results were primarily due to favorable foreign-exchange rates rather than increased consumer engagement. The stock faced additional pressure from a one-time Brazilian tax and concerns over its proposed acquisition of Warner Bros. Discovery [6]. Competitive Advantages - Both companies have been able to raise prices, indicating competitive advantages, with Spotify implementing price changes in 2023 and 2024, while Netflix has consistently raised prices since 2014 [8]. - Spotify's premium pricing includes additional content, such as audiobooks, but it lacks a clear advantage in music content due to the standardization of access to songs across platforms, limiting margin expansion [9][10]. - In contrast, Netflix has developed a unique content library through original productions and exclusive licensing, allowing for greater margin expansion as it amortizes costs over a larger subscriber base [11]. Financial Metrics - Netflix's operating margin is projected to expand by 1.6 percentage points for the year, despite recent challenges, while Spotify has less flexibility to control costs and expand margins [12]. - Netflix shares are valued at less than 30 times analysts' consensus estimates for 2026 earnings, making it a more attractive investment compared to Spotify, which trades closer to 50 times 2026 estimates [13]. Future Outlook - Analysts expect strong earnings growth for Spotify in the coming years, but its high valuation poses risks if estimates are revised downward. Conversely, Netflix may not have the same growth expectations but offers more confidence in achieving targets, potentially driving its stock price back toward all-time highs in 2026 [14].