32.5% of 2025 Airbnb Market Searches Focused in Just 3 US States: Chalet Data Reveals Sun Belt's Enduring Pull

Core Insights - Chalet released a year-end analysis of Airbnb calculator search patterns in 2025, indicating emerging markets and cooling hotspots in the short-term rental sector as it heads into 2026 [1][2]. Company Overview - Chalet is a real estate technology platform founded in 2021, based in San Diego, that provides tools for discovering, analyzing, and purchasing short-term rental properties without costs or paywalls [3]. - The platform offers free Airbnb market analytics, interactive performance data, ROI calculators, and a network of STR-savvy agents and lenders, facilitating data-driven analysis of short-term rental markets [3]. Market Trends - Investor searches were predominantly focused on Sun Belt states, with Florida, California, and Texas leading, accounting for 32.5% of total searches [6]. - Regional vacation markets experienced higher engagement rates for property investments compared to major cities, indicating a shift in investor interest [6]. - The most-searched individual market represented only about 1.8% of total searches, highlighting a broad distribution of investor interest across various markets in 2025 [6].