场景相融促进消费扩容

Core Insights - The article emphasizes the need to accelerate the construction of a new ecosystem for consumption scenarios through improved top-level design and policy support, enhanced technological empowerment, and deepened industrial integration [1][2][3] Group 1: Current State of Consumption - China's consumption momentum has been continuously strengthening this year, driven by policies such as trade-in programs, with a focus on expanding service consumption and promoting new consumption scenarios as outlined in the "14th Five-Year Plan" [1] - Current consumption scenarios in China exhibit characteristics of digitization, integration, and greening, with technologies like 5G, AI, and VR facilitating the transition from offline to online and hybrid experiences [1][2] - The live e-commerce market in China is projected to grow from less than 500 billion yuan in 2019 to 5.8 trillion yuan by 2024, representing a growth of over 10 times [2] Group 2: Advantages and Challenges - China has three main advantages in building consumption scenarios: a vast market driving demand, a robust digital infrastructure with over 60% of global 5G base stations, and precise policy guidance fostering innovation [2] - Challenges include an imperfect ecological collaboration mechanism, uneven regional development with first-tier cities dominating innovation, and a lagging standard system leading to high complaint rates regarding issues like false advertising in live commerce [2][3] Group 3: Recommendations for Improvement - Strengthening top-level design and policy support is crucial, including establishing a national-level consumption scenario innovation fund and developing industry standards for live e-commerce and instant retail [3] - Technological empowerment should focus on creating immersive consumption experiences using VR, AR, and AI, while also building "consumption scenario innovation laboratories" to shorten the cycle from technology development to scenario implementation [3] - Promoting cross-industry integration is essential, particularly in areas like culture, tourism, and health, to create comprehensive national-level fusion scenarios [4]