“铁路＋”串起消费新场景

Core Viewpoint - The China Railway Chengdu Bureau Group Co., Ltd. is actively adapting its services to meet the evolving demands of the tourism market, particularly through the introduction of customized travel experiences and dynamic capacity adjustments to enhance consumer engagement and satisfaction [1][2][3][4]. Group 1: Dynamic Capacity Management - The company employs a "one-day one-map" scheduling model to flexibly allocate train capacity based on real-time ticket sales and passenger flow data, ensuring efficient service delivery [1]. - During peak travel periods, such as holidays, the company increases train services on popular routes to meet the surge in passenger demand, exemplified by the 89.19% year-on-year increase in travelers to the Jiuzhaigou scenic area [3]. Group 2: Customized Travel Experiences - The introduction of the "Panda Special Train" has successfully catered to the needs of older travelers, with 75% of passengers being over 60 years old, and has received positive feedback from inbound tourists [2]. - The company has launched themed trains like the "Fan Special Train" to align with sports events, enhancing the travel experience for sports fans and integrating transportation with entertainment [4]. Group 3: Economic Impact - The company's initiatives have significantly contributed to the local economy, with large-scale events in Sichuan attracting 2.1 million attendees and generating approximately 1.46 billion yuan in ticket sales, which in turn stimulates around 10 billion yuan in related consumption [3]. - By transforming from a transportation provider to a consumer experience builder, the company is effectively linking various sectors such as tourism, performing arts, and sports, thereby injecting strong momentum into regional economic development [4].