“村字号”IP三重奏

Core Viewpoint - The article highlights the successful integration of cultural and tourism initiatives in Tongren City, leveraging local ethnic traditions and food to enhance community engagement and economic growth through events like "Fan Chao," "Village Evening," and "Village Opera" [5][6]. Group 1: Event Highlights - The "Village Evening" food competition showcased 43 teams presenting traditional Miao cuisine, emphasizing the cultural significance of soybean products in local customs [4]. - The "Fan Chao" event adopted a comprehensive venue model across 10 districts, enhancing local economic activity through professional management and the introduction of agricultural product exhibitions [5]. - The "Village Opera" in Yinjiang featured a non-heritage market, boosting local artisan sales and contributing to a significant increase in business revenues during the event [5]. Group 2: Economic Impact - The introduction of these cultural events has led to a multiplier effect on the local economy, with reported increases in retail (32.8%), dining (27.1%), and accommodation (15%) sectors during the "Village Opera" [5]. - In the first half of the year, Tongren City welcomed 34.8 million tourists, marking a 14.85% increase compared to the previous year, indicating a successful shift from mere visitor attraction to sustained engagement [6]. - The local government aims to further develop and promote these cultural IPs to unlock additional economic potential and foster rural development [6].