破解乱收费、算法困局、大数据杀熟——外卖平台责任走向“清单化”

Core Viewpoint - The newly implemented national standard "Basic Requirements for Delivery Platform Service Management" aims to enhance operational management and service processes across major platforms like Meituan, Taobao Shanguo, and JD, while addressing key issues in the delivery industry [1][2]. Group 1: Platform Fee Structure - The new standard mandates that fees charged to merchants must be categorized into three basic items: technology service fees, delivery service fees, and promotional service fees, prohibiting any arbitrary charges [1]. - It specifies that costs associated with promotional activities initiated by the platform must be borne by the platform itself and cannot be passed on to merchants [1]. Group 2: Delivery Personnel Rights Protection - The standard requires platforms to reasonably limit the order acceptance duration for delivery personnel and establish mechanisms for fatigue alerts and mandatory rest periods [2]. - It emphasizes that platforms cannot force or indirectly compel delivery personnel to work overtime through algorithms or incentives [2]. - Responsibilities of labor cooperation enterprises must align with those of the platform, ensuring compliance with labor laws, social security, and fair compensation [2]. Group 3: Consumer Rights Protection - The standard calls for the establishment of a consumer rights protection system throughout the service process, ensuring timely responses and safeguarding consumer rights such as the right to know and choose [2]. - It prohibits unreasonable differential treatment of consumers and mandates clear notifications for automatic renewals or extensions [2]. Group 4: Implementation and Accountability - The platform is urged to fully implement its responsibilities, transforming the rights protection framework from mere guidelines into tangible safeguards [3]. - The industry is encouraged to transition from "wild growth" to high-quality development through stronger judicial rulings and regulatory constraints [3].