SZNH(SH:600736) Xin Lang Cai Jing·2025-12-30 00:35Core Insights - The article highlights the innovative winter tourism offerings in Suzhou High-tech Zone, redefining traditional Jiangnan winter experiences through various activities and attractions [1][6]. Group 1: Winter Tourism Products - The "Hot Snow Miracle" indoor ski resort is set to open in February 2026, aiming to create a "1-hour ice and snow vacation circle" and bring winter sports to Jiangnan [3][6]. - The Taihu No. 1 Highway has become a popular cycling route, with the upcoming Suzhou Ring Taihu Cycling Sports Park enhancing the experience by offering a comprehensive cycling complex [3][5]. - The "Huigui" ecological aesthetic space promotes a lifestyle connected to nature, hosting monthly farmer's markets and seasonal activities that encourage mindfulness and connection to the land [5][6]. Group 2: Cultural and Collaborative Initiatives - The "Lion Mountain Cultural Square" serves as a cultural hub, hosting events like the "Cheers Night" and a New Year's walking event, integrating art, history, and technology [5][6]. - The event in Shanghai aimed to deepen collaboration between Suzhou and Shanghai, with Suzhou High-tech Zone signing agreements with several Shanghai travel agencies to promote winter tourism packages [6][8]. - The integration of cultural resources between Shanghai and Suzhou is seen as a shift from hard infrastructure connections to soft cultural and tourism collaborations, enhancing regional identity [7][8]. Group 3: Market Positioning - Suzhou High-tech Zone is positioning itself as a unique and irreplaceable "value supply pole" in the Yangtze River Delta tourism market, moving beyond the label of being merely "Shanghai's backyard" [8]. - The emphasis on high-quality, short-term, and deep tourism experiences aligns with the preferences of the Shanghai market, showcasing a strategic approach to attract visitors [6][8].