浙江绍兴两楼盘因返本销售、违规收取认筹金等被罚

Core Viewpoint - Regulatory authorities are maintaining strict oversight on compliance in the housing sales sector as the year-end approaches, with recent penalties imposed on companies for violations [1][7]. Group 1: Company Violations - Shaoxing Hongxia Real Estate Co., Ltd. was fined 30,000 RMB for illegal sales practices, specifically for engaging in "returning capital sales" in the Jiangshan Yunting project [2][3]. - The Jiangshan Yunting project, developed by Hongxia, was found to have violated Article 11 of the "Regulations on the Administration of Commodity Housing Sales," which prohibits such sales methods [2][3]. - Shaoxing Tiantian Era Real Estate Co., Ltd. was also penalized for collecting pre-sale deposits without authorization, totaling 320,000 RMB for seven units in the Tian Sheng Dayue City project [6]. Group 2: Market Regulation and Consumer Protection - The ongoing regulatory actions reflect a commitment to maintaining market order and protecting consumer rights, despite pressures in the real estate market [7]. - Experts emphasize that practices like "returning capital sales" can mislead buyers and disrupt normal purchasing decisions, highlighting the need for regulatory compliance [7]. - Shaoxing's regulatory stance has been consistently strict, with previous notifications addressing various aspects of real estate project management and fund supervision [7].