中信证券：胶原蛋白注册证虽增未满 当前产业仍处红利期

Core Insights - The collagen market is experiencing strong consumer demand and awareness, with a current industry growth phase [1][2] - The number of registered products is increasing, but the supply is not yet fully meeting consumer demand, indicating a continued industry opportunity [1][2] - In the medium term, brands with strong product differentiation will be more competitive, relying on materials and technology [1][2] - Long-term competition will shift towards a combination of product, channel, and marketing strengths [1][2] Demand Perspective - Consumers have a strong recognition of collagen, leading to robust demand [1][2] - The aesthetic medicine injection market in China is projected to reach approximately 26.8 billion yuan in 2024, with a year-on-year growth of 26.4% [2] - The collagen product segment is expected to grow at a CAGR of 50.7% from 2024 to 2028 [2] Supply Perspective - The number of registered certificates for natural and recombinant collagen is on an upward trend, with a total of 10 certificates approved for 7 companies [3][4] - The current supply of collagen products is limited, with high prices and insufficient market penetration [2][4] - The market is expected to develop a product tier system with high (>10,000 yuan), medium (4,000-6,000 yuan), and low (500-2,000 yuan) price points to cater to diverse consumer needs [2] Product Differentiation - New products are expected to innovate around materials, indications, and concentrations, leading to differentiated pricing [4] - The majority of registered products are I-type collagen, with a focus on non-crosslinked and crosslinked types [3][4] - Future developments will likely focus on unique types and amino acid sequences, enhancing product differentiation [5] Market Dynamics - The industry is currently in a growth phase, with opportunities for companies to capture market share through innovation and strategic positioning [7] - Companies with strong R&D capabilities and marketing strategies are likely to succeed in the competitive landscape [7] - The market is anticipated to see an increase in registered products, enhancing the variety of indications and price tiers available [7]