全球媒体聚焦 | 新加坡媒体：传统服装体验在中国为何如此火爆

Group 1 - The resurgence of traditional Chinese clothing has been notable over the past decade, with a 662% increase in group orders and experiences during the recent "May Day" holiday compared to the previous year [5] - Traditional clothing rental shops and styling services are prevalent at major tourist attractions across China, indicating a cultural shift and growing cultural confidence among the younger generation [5] - Young people in China are increasingly integrating traditional clothing into their daily aesthetics and identity, reflecting a deeper cultural recognition and engagement [5] Group 2 - The traditional clothing industry has evolved into a significant economic growth driver, with experience centers offering comprehensive cultural services beyond simple rentals [6] - In Xi'an, thousands of traditional clothing rental stores have established the city as a preferred destination for enthusiasts, providing services that include hairstyling, professional photography, and post-editing [6] - Businesses are leveraging digital platforms for content marketing, utilizing live streaming and collaborations with influencers to attract both domestic youth and international tourists, thereby expanding the cultural influence of traditional Chinese clothing [6]