Group 1: Retail Industry Insights - The retail sector is a key focus for domestic demand in the "15th Five-Year Plan" period, with channel adjustments and emotional consumption driving growth [2] - The central economic work conference emphasizes the importance of retail, with expectations for leading regional retail companies to achieve strong performance in Q1 due to the long Spring Festival in 2026 [2] - Retail enterprises are accelerating their adjustment efforts, focusing on compensation mechanisms, supply chains, and customer engagement strategies [2] Group 2: Cross-Border E-Commerce Trends - The cross-border e-commerce sector remains optimistic, with significant potential for penetration growth, supported by product innovation and brand strength among leading companies [3] - By 2026, a decrease in tariff costs is expected to improve profit margins for most companies, while compliance development driven by tax audits will enhance industry standards [3] - The rise of AI tools in cross-border B2B enterprises is anticipated to further increase revenue [3] Group 3: Beauty and Personal Care Sector Developments - The A-share beauty and personal care sector is experiencing improved revenue growth and net profit margins, indicating a new phase of industry development [4] - Innovations in raw materials, such as plant extracts and biological fermentation, are becoming focal points for companies, with expectations for new applications by 2026 [4] - The integration of online and offline channels is becoming increasingly critical due to rising online advertising costs [4] Group 4: Investment Recommendations - Recommended investments in offline retail include Chongqing Department Store, Miniso, Dongfang Selection, and Kidswant [4] - Suggested stocks in the cross-border e-commerce chain include Small Commodity City, Focus Technology, Anker Innovations, Ugreen, and Sumida [4] - Beauty-related investment targets include Shiseido, Mao Ge Ping, Proya, Ruoyuchen, and Meili Tianyuan Medical Health [4] - AI-related investment opportunities include Konnect Optical and Aishide [4]
东方证券:2026年零售美护行业展望 聚焦内需、出海与美护创新