山东聊城 深耕支付场景创新

Core Viewpoint - The People's Bank of China, Liaocheng Branch, is promoting inclusive finance through innovative payment solutions focused on agriculture, convenience, and elderly care, enhancing financial service accessibility and satisfaction for rural communities [1] Group 1: Agricultural Empowerment - The Liaocheng Branch has initiated a "one county, one product" payment service project, customizing payment solutions for eight local agricultural products, including "Yandian Cantaloupe" and "Guancounty Ganoderma" [2] - The "Nongfu Business Pass" digital platform has been developed to streamline agricultural transactions, allowing farmers to conduct transactions without fees, significantly improving payment efficiency with 334 million transactions totaling 75 billion yuan [2] Group 2: Convenience Upgrades - The implementation of standardized rural service points has achieved 100% coverage in administrative villages, enhancing access to financial services and offering one-stop services such as medical consultations and social security payments [3] - The Yanggu Rural Commercial Bank has established a grassroots medical insurance workstation at service points, providing high-frequency insurance services and addressing over 20,000 inquiries and 2,500 transactions in a year [3] Group 3: Elderly Care Safeguards - A regulatory platform for prepayment in elderly care has been established to ensure the safety of funds, integrating various stakeholders to facilitate secure transactions and data sharing [4] - The platform has partnered with 95 elderly care institutions, serving over 2,200 seniors and recognized as a key promotional project in Shandong Province [5]