“大湾鸡”从赛事吉祥物向文化IP转型，杰森娱乐亮相主题发布仪式

Core Viewpoint - The event "Welcoming the New Year with 'Bay Chicken'" in Guangzhou marks the transformation of the mascots "Xiyangyang" and "Lerongrong" from the 15th National Games and the Special Olympics into a cultural IP, "Bay Chicken," aiming to integrate various industries and enhance cultural value [1][3]. Group 1: Event Overview - The event combines cultural release, trendy performances, and interactive experiences, showcasing the multi-dimensional development blueprint of the "Bay Chicken" cultural IP [1]. - The "Bay Chicken" certification ceremony was held, officially designating it as a "city promotion ambassador" and granting it a unique "birth certificate" to enhance its emotional and cultural significance [3]. Group 2: Industry Integration - Guangzhou aims to use the "Bay Chicken" IP as a core engine to systematically promote the deep integration of sports, tourism, cultural creativity, and consumption industries, transforming "cute energy" into tangible "development momentum" [5]. - Multiple enterprises are launching cultural and creative collaborations, themed exhibitions, and licensed products, including blind boxes, ornaments, and plush toys, to integrate "Bay Chicken" into citizens' lives [6]. Group 3: Development Plans - Jason Entertainment, a partner in the "Bay Chicken" IP operation, outlined a development plan based on three pillars: creating practical and interactive cultural products, fostering emotional connections through stories and events, and promoting the IP's integration with cultural tourism and international activities [6][10]. - The company emphasizes that a truly vibrant cultural symbol resonates with people's hearts, aiming for "Bay Chicken" to evolve from a sports emblem into a cultural ambassador representing the Bay Area [8]. Group 4: Future Prospects - The future strategy for "Bay Chicken" includes deep integration with various industries such as culture, tourism, and art, through nationwide promotional tours, themed carnivals, and cultural ecological development initiatives [10]. - The transformation aims to empower the Bay Area's development through "cute economy," with leading companies in the IP economy injecting innovative vitality into the "Bay Chicken" IP, making it a new cultural symbol for Guangzhou [10].