神州租车2025年度数据：用户平均行程726公里，跨城自驾成主流

Core Insights - The 2025 car rental market in China has experienced unprecedented growth, with both rental order volume and user numbers achieving double-digit increases, reflecting a strong release of user travel intentions [2][4] - The trend of cross-city self-driving has shifted from a novelty to a popular choice, with cross-city orders increasing by 240% in 2025, indicating a growing preference for long-distance travel [2][3] - The rise of the younger generation, particularly those born after 2005, has significantly influenced the rental market, with their user numbers increasing by 250% and high-frequency rentals becoming common [4][5] Market Dynamics - The demand for cross-city and in-depth travel has surged, with high-frequency users (those renting over five times a year) growing by nearly 10%, and long-distance orders (over 800 kilometers) seeing a notable increase [2][3] - The rental network has been upgraded to accommodate the "dual-direction" travel phenomenon, with traditional first-tier cities and emerging cities becoming key hubs for self-driving tourists [3] - The expansion of the rental network includes over a thousand new locations nationwide, focusing on both established and high-growth potential areas to support user mobility [3] User Demographics - The rental customer base has expanded significantly, with nearly a million first-time renters and over 50,000 new drivers aged 18 and above entering the market, indicating a broadening of the market's demographic [4] - The younger generation has integrated car rentals into their holiday and social activities, showcasing a new consumption model characterized by high frequency and personal enjoyment [4] Vehicle Trends - The penetration of new energy vehicles (NEVs) has significantly increased, with half of the 100,000 new cars added to the fleet in 2025 being electric, aligning with the demand for high-quality and intelligent travel options [5][6] - Popular models among renters include BYD's Qin Plus and other smart vehicles, indicating a shift towards more technologically advanced and comfortable options for consumers [6] Future Outlook - The car rental market is undergoing a profound transformation, with a focus on meeting user needs through optimized vehicle offerings, expanded service networks, and enhanced technological experiences [6]