Carnival (US:CCL) Globenewswire·2025-12-30 04:40Core Insights - The launch of the "Winter Snow, Warm Sunshine - Meet in Shenyang" Ice and Snow Carnival Series and the 3rd Snow Football Village Super League marks the beginning of Shenyang's winter tourism season, emphasizing the integration of culture, tourism, sports, and commerce [1][3] Industry Development - Shenyang is developing a comprehensive industrial chain that encompasses ice-and-snow tourism, winter sports, ice-snow culture, and winter sports equipment, aiming to enhance the supply of winter projects and services [2] - The event is part of Shenyang's preparation for the 15th National Winter Games, positioning the ice-and-snow economy as a new growth driver for the region [2] Event Highlights - The 2025-2026 ice-and-snow season will feature nearly 300 activities focused on themes such as "snow fun & hot springs, theater performances & art exhibitions, and New Year folk customs," showcasing a blend of tradition and modern creativity [3] - The 3rd Snow Football Village Super League will involve over 100 teams from various districts and provinces, creating a new cultural tourism intellectual property (IP) for winter [3] Visitor Experience - The event includes a 400-meter-long snow slide, 40 ice-and-snow activities, regular fireworks displays, and a variety of local delicacies and warm beverages, enhancing the lively atmosphere of Shenyang's ice-and-snow economy [4]