Yum!(US:YUM) Cai Jing Wang·2025-12-30 04:41Group 1 - Pizza Hut has launched a new concept called "Bisheng Grilled Skewers" in its Shanghai Danning store, operating from 5 PM to midnight, offering a separate menu for skewers and alcoholic beverages [1] - The skewer prices range from 3 to 19 yuan, with lamb skewers priced at 6 yuan each and grilled lamb chops at 19 yuan each, with an average consumer spending of around 70 yuan, comparable to mainstream barbecue brands [1] - The new concept includes live music to enhance the dining atmosphere, similar to strategies employed by other restaurant brands seeking growth through diversification [2] Group 2 - Pizza Hut has also opened its first hamburger specialty store, "Bisheng Hamburger," in Shenzhen, indicating a broader strategy of diversifying its offerings [2] - The seating capacity during the evening was noted to be low, with some patrons being bloggers visiting for promotional purposes, highlighting potential challenges in attracting a consistent customer base [2]