Core Insights - The forum focused on building a sustainable entertainment ecosystem and the core issue of discovering and nurturing new talent in the increasingly competitive content landscape [1][2] Group 1: Industry Collaboration - The music performance industry has shifted from isolated breakthroughs to collaborative efforts across the industry chain, emphasizing the importance of ecosystem co-construction [1] - Tencent Music Entertainment Group's strategy involves a "dual-wing" approach of content and platform integration, highlighting the role of data insights and platform collaboration in nurturing new talent [1][4] - Other industry representatives shared their practices, such as Damai's extension into upstream content, Modern Sky's international dual layout, and SM China's systematic producer-centered approach [1] Group 2: New Talent Development - The forum delved into how new artists can establish themselves and achieve sustainable growth amidst a vast amount of content and fierce competition [2] - Tencent Music's initiatives, like the "Nayun Plan," provide new artists with targeted exposure and fan accumulation pathways through cross-platform collaborations [2] - The platform's responsibility extends beyond visibility to helping new artists build a genuine audience and transition from short-term popularity to long-term value [2] Group 3: International Market Trends - The discussion highlighted the trend of the overseas market as a new growth engine, with a consensus that Chinese music's international dissemination has entered a phase of "two-way flow" and "local adaptation" [3] - Weibo's significant growth in overseas active users provides a fertile ground for content to go global [3] - Tencent Music plays a crucial role in connecting Chinese musicians with international markets and assisting international artists in understanding Chinese audience preferences [3] Group 4: Future Outlook - The rise of technology and innovative models is expected to continue stimulating the industry's imagination, with AI creating new possibilities for quality IP development and immersive online experiences [4] - The traditional concept of scheduling is being weakened by the quality of content itself, necessitating more flexible operational strategies from content providers and platforms [4] - The core conclusion of the discussions pointed towards "open cooperation and ecological co-prosperity," with Tencent Music planning to deepen strategic collaborations with industry partners in data sharing, artist cultivation, and IP co-creation [4][5]
腾讯音乐：深化合作、助力新人发展，驱动产业高质量出海