第三届可持续品牌研讨会在京成功举办

Core Insights - The 2025 Third Sustainable Brand Seminar held in Beijing focused on sustainable brand development and value enhancement for enterprises, emphasizing the importance of sustainable branding in improving international corporate image [1] - The release of the "2025 World Energy Enterprises Sustainable Brand Value Research Report" aims to provide guidance for global energy companies in building sustainable brands and offers new strategies for Chinese energy firms to create world-class brands [1][2] Group 1: Research Findings - The average global sustainable brand strength is 812, reflecting a year-on-year increase of 1.6% [3] - Chinese sustainable brand value has increased by 22% year-on-year [4] Group 2: Recommendations - Companies should enhance investment in sustainable branding to improve their overall image [4][5] - There is a need to accelerate the internationalization of brands [4] - Improving environmental image has become a consensus among more enterprises [4] - Strengthening employer branding capabilities is essential [5] - Companies should enhance media interaction to increase the visibility of their sustainable brands [5]