广东游戏何以“鸣潮”：再夺国际大奖背后的政策包与创新力

Core Insights - The article highlights the success of the open-world action game "Wuthering Waves" (鸣潮), which won the "Player's Voice" award at the TGA, marking another significant achievement for Chinese gaming after "Black Myth: Wukong" [1][2] - The game is developed by Guangzhou-based Kuro Game, which benefits from a supportive cultural industry environment in Guangdong, bolstered by a series of government policies aimed at promoting high-quality development in the cultural sector [1][5] Group 1: Game Development and Recognition - "Wuthering Waves" has rapidly gained popularity since its global launch on May 23, 2024, and has received multiple accolades, including the "Player's Voice" award at the 2025 TGA and recognition as the best ongoing impact game by Google Play [2][3] - The game incorporates traditional Chinese cultural elements, such as the character "Qiu Yuan," designed with references to Chinese martial arts and aesthetics, which has sparked interest among international players [2][3] Group 2: Cultural and Economic Impact - The success of "Wuthering Waves" is attributed to its technical innovation, global simultaneous release, and continuous updates, which have solidified player trust and engagement [3][6] - The Guangdong government's "policy package" includes 87 measures to support the cultural industry, focusing on original content, technological innovation, and creating a favorable business environment, which has led to a significant increase in the region's gaming exports [5][6] Group 3: Industry Growth and Collaboration - Guangdong's gaming industry has seen a 28% year-on-year increase in overseas revenue, exceeding 25 billion yuan, indicating a growing global market share [6][7] - The region is home to numerous gaming companies that are increasingly collaborating, forming a robust ecosystem that enhances innovation and competitiveness in the international market [7][9] Group 4: Future Directions - Experts suggest that the integration of policy support and industry clustering is crucial for enhancing collaborative innovation within the gaming sector, aiming for a transition from scale expansion to quality improvement [9] - The focus is on leveraging policies to activate internal innovation capabilities and promoting the synergy of gaming with other sectors such as tourism, education, and manufacturing, thereby expanding the industry's boundaries [9]