东海证券：厚植文化根基 “三年规划”引领公司文化建设启新程

Core Viewpoint - The cultural construction of Donghai Securities is essential for its long-term stability and adaptability in the evolving Chinese capital market, as outlined in the "Three-Year Cultural Construction Plan (2025-2027)" [1] Group 1: Strategic Framework - The "Three-Year Plan" aligns with Donghai Securities' overall strategic layout and is a key component of the "4+4+1" mid-term planning system set to launch in 2024 [1] - The plan emphasizes the integration of cultural elements with business practices to enhance the company's high-quality development [1] Group 2: Cultural Development Goals - The plan builds on previous cultural initiatives and aims to deepen the integration of party leadership, operational development, and brand influence while fostering a healthy cultural atmosphere [2] - It sets clear objectives for aligning with the spirit of Chinese financial culture and emphasizes the company's responsibility in cultural construction and social responsibility [2] Group 3: Implementation Focus - Donghai Securities will focus on building "Five Forces": enhancing party leadership, cultivating cultural motivation, increasing brand influence, solidifying reputation constraints, and revitalizing organizational vitality [2] - The plan aims to translate its vision into reality through systematic pathways [2] Group 4: Collective Character Development - The plan proposes the establishment of a "Collective Character Cultivation System" rooted in traditional Chinese culture and local cultural values, aiming to create a shared value framework for all employees [3] - Since 2020, the company has emphasized party leadership and industry culture, integrating core values into its strategic and operational practices [3] Group 5: Long-term Commitment - The cultural construction in the securities industry is diverse, with each firm exploring unique cultural paths based on its resources and development realities [4] - Donghai Securities remains committed to its cultural mission, focusing on innovation and continuity, and aims to enhance the "Donghai Lighthouse" cultural brand as a key asset for sustainable growth [4]