Core Viewpoint - Lin Qingxuan is positioned as a high-end skincare brand focusing on camellia oil, experiencing rapid growth in 2023, with plans for an IPO by December 30, 2025, aiming to raise approximately HKD 9.97 billion (RMB 8.97 billion) for channel expansion and brand development [1][5] Group 1: Company Overview - Lin Qingxuan, established in 2003, specializes in high-end skincare with a focus on anti-aging, leveraging its proprietary camellia oil [2] - As of the first half of 2025, Lin Qingxuan operates 554 offline stores, primarily located in high-end shopping malls, and is projected to rank first among domestic high-end skincare brands in 2024 [2] Group 2: Market Dynamics - The Chinese cosmetics market is projected to reach approximately RMB 688.6 billion in 2024, with skincare products accounting for 67% of sales, and high-end skincare expected to grow at a CAGR of 13.8% from 2024 to 2029 [3] - The facial essence oil segment is experiencing rapid growth, with a CAGR of 42.8% from 2019 to 2024, expected to reach a market size of RMB 13.9 billion by 2029 [3] Group 3: Financial Performance - In 2024, Lin Qingxuan's revenue and net profit are projected to be RMB 1.21 billion and RMB 190 million, respectively, reflecting year-on-year increases of 50% and 121% [4] - For the first half of 2025, revenue reached RMB 1.052 billion, a 98% increase year-on-year, with net profit of RMB 182 million, up 110% [4] - The core product, camellia oil essence, has maintained the top sales position in the facial essence oil category for 11 consecutive years, with a 176% year-on-year revenue increase in the first half of 2025 [4] Group 4: IPO and Future Strategy - The IPO proceeds will focus on brand enhancement, channel development, supply chain improvements, and multi-brand strategies [5] - Key long-term strategies include brand rejuvenation targeting younger consumers, synergistic channel development, and expanding product lines into whitening and makeup categories [5] - Profit forecasts indicate net profits of RMB 382 million, RMB 578 million, and RMB 742 million for 2025 to 2027, with corresponding year-on-year growth rates of 104.24%, 51.50%, and 28.38% [5]